1. Introduction
Clarity Veterinary Surgical Center, LLC ("Clarity," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, and safeguard your information when you interact with our website, online forms, phone systems, and messaging services.
2. Information We Collect
We may collect the following types of information:
2.1 Contact information. Name, email address, phone number, and mailing address.
2.2 Pet information. Pet name, species, breed, age, weight, and medical history relevant to surgical or dental care.
2.3 Appointment and service information. Procedure details, scheduling preferences, referral source, and referring veterinarian contact information.
2.4 Information you submit through our website. Any information you provide through online intake forms, appointment request forms, or contact forms on our website.
2.5 Communication records. Phone calls, voicemails, text messages, and emails exchanged with our practice.
2.6 Payment information. Billing details processed through our secure payment systems. We do not store credit card numbers directly.
2.7 Website usage data. When you visit our website, we may collect anonymized data such as pages visited, time on site, browser type, device type, and referring URL through Google Analytics or similar tools.
3. How We Use Your Information
We use the information we collect to:
- Schedule and provide veterinary surgical and dental services for your pet.
- Communicate with you about appointments, procedures, post-operative care, and follow-up.
- Communicate with your pet's referring veterinarian regarding referral coordination, surgical outcomes, and continuity of care.
- Respond to inquiries you submit through our website or contact forms.
- Send appointment reminders, post-visit check-ins, and practice updates via phone, email, or text message.
- Process payments and manage billing.
- Improve our services, website functionality, and client experience.
- Comply with legal and regulatory requirements.
4. Data Sharing
We do not sell, rent, or share your personal information with third parties for promotional or marketing purposes.
We may share your information only in the following limited circumstances:
- With your referring veterinarian, to coordinate care and provide surgical outcome updates. This is a core part of our collaborative care model.
- With third-party service providers who assist us in operating our practice and website (e.g., payment processors, practice management software, website hosting providers, communication platforms, analytics services), solely for the purpose of providing services to you. These providers are contractually obligated to protect your information.
- When required by law, regulation, legal process, or enforceable governmental request.
- To protect the rights, safety, or property of Clarity, our clients, or the public.
5. SMS Messaging Terms and Conditions
5.1 Opt-In and Consent
By providing your phone number and expressly agreeing to receive text messages from Clarity Veterinary Surgical Center, you are providing your prior express written consent to receive recurring informational and transactional text messages at the phone number you provided. You may opt in by: (a) providing your phone number and checking a consent box on our website or intake forms, (b) verbally consenting during a phone call or in-person visit, or (c) texting our practice number to initiate a conversation.
Consent is not a condition of purchase. You are not required to consent to text messaging in order to receive veterinary services from Clarity.
5.2 Types of Messages
You may receive text messages regarding: appointment confirmations and reminders, post-operative care check-ins, practice updates, responses to inquiries you initiate via text, and billing reminders. Messages may be sent from our practice phone number or through a third-party messaging platform.
5.3 Message Frequency and Costs
Message frequency varies based on your interactions with our practice. Standard messaging and data rates from your mobile carrier may apply. Clarity is not responsible for any charges from your mobile carrier.
5.4 Opt-Out
You can opt out of text messages at any time by replying STOP to any message received from Clarity. You may also opt out by contacting us at (303) 973-1773 or info@clarityvet.com.
5.5 Help
Reply HELP to any message for assistance, or contact us at (303) 973-1773 or info@clarityvet.com.
5.6 Data Sharing for SMS
Customer data collected through SMS opt-in is not shared with third parties for promotional or marketing purposes. Mobile opt-in and consent information is never shared with anyone for any purpose.
6. Cookies and Tracking Technologies
6.1 What cookies are. Cookies are small text files stored on your device when you visit a website.
6.2 How we use cookies. Our website uses Google Analytics to collect anonymized usage data. We do not use this data to identify individual visitors.
6.3 Third-party cookies. Our website does not use advertising or retargeting cookies. We do not track your browsing activity across other websites.
6.4 Managing cookies. You can control or disable cookies through your browser settings. Disabling cookies may affect some website functionality but will not prevent you from accessing information on our site.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Data Retention
We retain your personal information for as long as necessary to provide veterinary services, comply with legal obligations, resolve disputes, and enforce our agreements. Veterinary medical records are retained in accordance with Colorado State Board of Veterinary Medicine regulations.
9. Your Rights
You have the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate or incomplete personal information.
- Request deletion of your personal information, subject to legal retention requirements.
- Opt out of text message communications at any time by replying STOP or contacting us.
- Opt out of email communications by using the unsubscribe link or contacting us directly.
To exercise any of these rights, contact us at info@clarityvet.com or (303) 973-1773.
10. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The updated policy will be posted on our website with the revised effective date.
12. Contact Us
Clarity Veterinary Surgical Center, LLC
2101 S. Clermont Street, Denver, CO 80222
Phone: (303) 973-1773
Email: info@clarityvet.com